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Tools for Every Team.

Insights for Smarter Decisions.

Tension between Finance and Marketing isn’t new, but it’s holding you back. Misaligned goals and siloed reporting create friction, slow decisions, and stall growth. Fospha changes that.

Our platform unites Finance, Marketing, Data, and Leadership with a shared view of performance and profitability—combining full-funnel measurement, forecasting, and optimization.

With Fospha, every team moves faster and grows smarter.

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Measurement: Full Funnel Clarity Without the Guesswork

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Marketing is more complex than ever, leading to analysis paralysis and fewer smart decisions. Fospha simplifies complexity.

We combine the actionability of attribution with the strategic foresight of MMM—in a single algorithm. You get daily, ad-level insights to optimize now, and predictive modelling to plan what’s next.

At the core is Fospha’s Decision Engine, built on 10 years of logic and real-world testing with hundreds of brands. It translates performance data into clear guidance—so you know which channels to cut, which to scale, and where to shift budget.

 

Optimization: See True Channel Value, Scale With Confidence

Traditional measurement distorts performance, inflating lower funnel impact while undervaluing brand-building channels.

Fospha reveals each channel’s true incremental value, ensuring brands invest where it matters most. Unlock key metrics like CAC across channels and Unified ROAS to quantify the halo effect of DTC campaigns on Amazon sales.

With clear, data-backed insights, brands can take a test and learn approach that fuels sustainable growth.

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Reporting: Unite Teams with Actionable Insights

Good decisions need strong reporting. Fospha delivers real-time, AI-powered insights that break down silos, align marketing with business goals, and ensure every decision is data-driven.

No more disconnected data. No more misaligned strategies. Just clear, actionable insights that empower marketing, finance, and leadership teams to move faster and work smarter.

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Forecasting: Spend Smarter, Grow Faster 

Never waste another dollar. Never miss another growth opportunity. Fospha’s Spend Strategist delivers AI-powered marketing spend forecasts, showing:

Predicted revenue at different spend levels
Risk-adjusted scenarios for peak periods
Clear, data-backed budget recommendations

With Fospha, brands can forecast with confidence, model best and worst-case scenarios, and make proactive investment decisions to take your business to the next level growth.

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Incrementality: Master the Test & Learn Loop with Dedicated Experts 

Essential, yet often riddled with challenges—from setup complexities to results analysis and iteration. We help clients:

Identify Testing Opportunities & Forecasted Results
Set Up a Robust Hypothesis & Testing Methodology
Execute Tests with Ad Platform Partners
Analyze Findings with Dedicated Measurement Specialists
Implement Learnings for Continuous Improvement

Fospha cuts through the complexity of incrementality testing. We empower you to identify opportunities, measure accurately, and extract actionable insights that fuel profitable growth.

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Don't just take our word for it

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"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

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Olly Hudson,
CMO

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"Fospha is the most important tool in our marketing stack.  By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."

1666891392480-1Ollie Scheers
CTO

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“Having one place where we can look at channels with an apples-to-apples comparison is game-changing.”

1600153591596Henry Linney
Performance Marketing Director

“Fospha has been a game changer for understanding how our paid media channels are performing”

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Will Wilkie

Senior Digital Marketing Manager
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“Fospha's insights into attributed performance results have been invaluable”

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Deborah Emechebe

Paid Social Media Lead
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“Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."

Luke Jonas
Luke Jonas

Co-Founder
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Power Your Teams with Smarter Measurement.