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TikTok x Amazon partnership: What does it mean for marketing?
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TikTok x Amazon partnership: What does it mean for marketing?

Discover the impact of the TikTok x Amazon partnership on marketing, blurring the lines between social engagement and ecommerce. Explore th...

September 03, 2024

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
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Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

Discover effective strategies for scaling brands in D2C marketing, with insights from 71 brands. Learn more and download Fospha’s full repo...

May 22, 2024

Last Click Continues to Undervalue Paid Social in 2024, and Fospha Reveals a ‘Halo Effect’ for TikTok.
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Last Click Continues to Undervalue Paid Social in 2024, and Fospha Reveals a ‘Halo Effect’ for TikTok.

Discover the undervalued impact of Paid Social channels Meta and TikTok in driving eCommerce sales, as revealed by Fospha's research on Las...

May 17, 2024

Fospha x Grow.co: Fospha Attribution Reveals Substantial Opportunity in Snapchat
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Fospha x Grow.co: Fospha Attribution Reveals Substantial Opportunity in Snapchat

Discover how Fospha and Grow.co's collaboration unveils Snapchat's hidden advertising potential.

March 13, 2024

Snap Selects Fospha as Measurement Partner for Retail eCommerce
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Snap Selects Fospha as Measurement Partner for Retail eCommerce

Snap and Fospha partner to boost eCommerce ad effectiveness on Snapchat, enabling precise campaign measurement and improved ROI.

February 15, 2024

Fospha Announces a New Measurement Partnership with TikTok to Allow Brands to Properly Measure Top of Funnel Media
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Fospha Announces a New Measurement Partnership with TikTok to Allow Brands to Properly Measure Top of Funnel Media

Learn how the partnership between Fospha and TikTok will tackle the challenges of digital marketing measurement in eCommerce, particularly ...

January 09, 2024

TikTok Badges Fospha as its Newest Measurement Partner
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TikTok Badges Fospha as its Newest Measurement Partner

Explore the innovative partnership between TikTok and Fospha, which enhances digital marketing measurement and offers advanced insights for...

January 09, 2024

Unlocking the Power of Upper Funnel Spending in eCommerce
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Unlocking the Power of Upper Funnel Spending in eCommerce

Unlock the power of upper funnel spending in eCommerce with Fospha's 2023 research report, Elevating eCommerce: The Unseen Power of Upper F...

October 16, 2023

Burning platforms: how to cope with data loss in the transition to GA4

Burning platforms: how to cope with data loss in the transition to GA4

Switching from Universal Analytics to GA4 can be scary. Here are Fospha's top tips on how to manage the transition.

March 09, 2023

Growth for TikTok and top of funnel ads - Fospha's data-driven predictions for 2023

Growth for TikTok and top of funnel ads - Fospha's data-driven predictions for 2023

Fuelled by a powerful attribution model and data from across the eCommerce space, Fospha offer their data-driven marketing predictions for ...

January 03, 2023