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Seizing the Downturn: Gaining Market Share Through Smart Measurement
Fospha's Chief Product Officer, Dom Devlin, shares his insights on why cutting brand awareness spend during an economic downturn is a misse...
April 14, 2025
Redesigned for Performance: How Fospha's New Interface Shows More With Less
Read how Fospha's new interface enhances performance marketing with improved data visualization, customization, and accessibility, making d...
April 03, 2025

TikTok x Amazon partnership: What does it mean for marketing?
Discover the impact of the TikTok x Amazon partnership on marketing, blurring the lines between social engagement and ecommerce. Explore th...
September 03, 2024

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
Discover effective strategies for scaling brands in D2C marketing, with insights from 71 brands. Learn more and download Fospha’s full repo...
May 22, 2024

Last Click Continues to Undervalue Paid Social in 2024, and Fospha Reveals a ‘Halo Effect’ for TikTok.
Discover the undervalued impact of Paid Social channels Meta and TikTok in driving eCommerce sales, as revealed by Fospha's research on Las...
May 17, 2024

Fospha x Grow.co: Fospha Attribution Reveals Substantial Opportunity in Snapchat
Discover how Fospha and Grow.co's collaboration unveils Snapchat's hidden advertising potential.
March 13, 2024

Snap Selects Fospha as Measurement Partner for Retail eCommerce
Snap and Fospha partner to boost eCommerce ad effectiveness on Snapchat, enabling precise campaign measurement and improved ROI.
February 15, 2024

Fospha Announces a New Measurement Partnership with TikTok to Allow Brands to Properly Measure Top of Funnel Media
Learn how the partnership between Fospha and TikTok will tackle the challenges of digital marketing measurement in eCommerce, particularly ...
January 09, 2024

TikTok Badges Fospha as its Newest Measurement Partner
Explore the innovative partnership between TikTok and Fospha, which enhances digital marketing measurement and offers advanced insights for...
January 09, 2024

Unlocking the Power of Upper Funnel Spending in eCommerce
Unlock the power of upper funnel spending in eCommerce with Fospha's 2023 research report, Elevating eCommerce: The Unseen Power of Upper F...
October 16, 2023