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Commentary, insights, and strategies to master the entire marketing funnel and unlock unparalleled growth.

What Happens When Brands Rethink Measurement: Lessons from Andie Swim

We sat down with Morgan Decker, Head of DTC Marketing at Andie Swim, to explore how the brand has rethought its approach to measurement and unlocked smarter, more effective media investment.

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What Happens When Brands Rethink Measurement: Lessons from Andie Swim

Seizing the Downturn: Gaining Market Share Through Smart Measurement

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April 11, 2025

Seizing the Downturn: Gaining Market Share Through Smart Measurement

Fospha's Chief Product Officer, Dom Devlin, shares his insights on why cutting brand awareness spend during an economic downturn is a missed opportunity.

Redesigned for Performance: How Fospha's New Interface Shows More With Less

Read how Fospha's new interface enhances performance marketing with improved data visualization, customization, and accessibility, making decision-making easier and faster for marketers.

TikTok x Amazon partnership: What does it mean for marketing?

Discover the impact of the TikTok x Amazon partnership on marketing, blurring the lines between social engagement and ecommerce. Explore the benefits, challenges, and future implications of this game-changing collaboration.

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

Discover effective strategies for scaling brands in D2C marketing, with insights from 71 brands. Learn more and download Fospha’s full report.

Last Click Continues to Undervalue Paid Social in 2024, and Fospha Reveals a ‘Halo Effect’ for TikTok.

Discover the undervalued impact of Paid Social channels Meta and TikTok in driving eCommerce sales, as revealed by Fospha's research on Last Click attribution.

Fospha x Grow.co: Fospha Attribution Reveals Substantial Opportunity in Snapchat

Discover how Fospha and Grow.co's collaboration unveils Snapchat's hidden advertising potential.

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Snap and Fospha partner to boost eCommerce ad effectiveness on Snapchat, enabling precise campaign measurement and improved ROI.

TikTok Badges Fospha as its Newest Measurement Partner

Explore the innovative partnership between TikTok and Fospha, which enhances digital marketing measurement and offers advanced insights for advertisers on TikTok.

Fospha Announces a New Measurement Partnership with TikTok to Allow Brands to Properly Measure Top of Funnel Media

Learn how the partnership between Fospha and TikTok will tackle the challenges of digital marketing measurement in eCommerce, particularly on TikTok.

Unlocking the Power of Upper Funnel Spending in eCommerce

Unlock the power of upper funnel spending in eCommerce with Fospha's 2023 research report, Elevating eCommerce: The Unseen Power of Upper Funnel Spending.

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