Resources

Reports & Guides

Reports & Guides

Our reports bring together the latest benchmarking data, actionable strategies, and cutting-edge industry research.

All

Fospha's Axon Playbook

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Fospha's Axon Playbook

How to launch, scale, and measure effectively on AppLovin’s AI-driven platform

The Full-Funnel Google Report

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The Full-Funnel Google Report

How 25 retail eCommerce brands improved their Q4 2025 performance with full-funnel Google investment - and what it means for your strategy

The State of Retail Commerce 2026

INDUSTRY RESEARCH REPORTS

The State of Retail Commerce 2026

How the strongest retail commerce brands will execute record-breaking performance in 2026

The 2026 Marketing Planning Guide

INDUSTRY RESEARCH REPORTS

The 2026 Marketing Planning Guide

A practical guide to building smarter budgets, allocating spend, and driving profitable growth in 2026

The State of Beauty

INDUSTRY RESEARCH REPORTS

The State of Beauty

A full-funnel measurement playbook for retail beauty brands scaling across DTC, Amazon and TikTok Shop

The 2026 TikTok Playbook

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The 2026 TikTok Playbook

Full-funnel insights and best practices for TikTok with Smart+, GMV Max, Symphony & more

Peak Playbook 2025

Peak Playbook 2025

Your guide to spend smarter, acquire more new customers, and maximize sales during peak periods

Halo: Measure and Grow Beyond .com

INDUSTRY RESEARCH REPORTS

Halo: Measure and Grow Beyond .com

New evidence revealing the hidden impact of your marketing - across Amazon, TikTok Shop, and beyond.

Prime Day 2025 Playbook

INDUSTRY RESEARCH REPORTS

Prime Day 2025 Playbook

A Unified Measurement Playbook for Retail Marketers

Uncovering Meta’s Full Advertising Impact

INDUSTRY RESEARCH REPORTS

Uncovering Meta’s Full Advertising Impact

A study of 6 brands who graduated from Last Click to Fospha’s incremental full-funnel measurement

The Fabric of Growth

INDUSTRY RESEARCH REPORTS

The Fabric of Growth

A practical guide to full-funnel marketing for retail fashion brands

Demand Gen and YouTube Playbook

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Demand Gen and YouTube Playbook

Spark demand, fuel discovery, and amplify downstream performance through full-funnel investment

INDUSTRY RESEARCH REPORTS

Glow: Proving the Business Impact of Brand

New research reveals the connection between brand investment & business outcomes

Performance Max and Google Search Playbook

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Performance Max and Google Search Playbook

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance

Halo: Measuring the Impact of DTC Ads on Amazon

INDUSTRY RESEARCH REPORTS

Halo: Measuring the Impact of DTC Ads on Amazon

New research reveals the halo effect of DTC ads on Amazon sales

Fospha's Growth Accelerator Guide

INDUSTRY RESEARCH REPORTS

Fospha's Growth Accelerator Guide

Full-Funnel Strategies, Frameworks, and Benchmarks for Sustainable Growth in 2025

Black Friday Cyber Monday Report 2024

Black Friday Cyber Monday Report 2024

Step behind the curtain of BFCM 2024 to discover how the best brands broke records.

Ultimate Snapchat Playbook

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Ultimate Snapchat Playbook

The latest insights from Fospha, New Engen, and Snapchat themselves on how to craft a winning Snapchat strategy.

State of eCommerce Report H2 2024

INDUSTRY RESEARCH REPORTS

State of eCommerce Report H2 2024

Expanding Growth Potential in TikTok, Snap, Meta & Google

Ultimate TikTok Playbook

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Ultimate TikTok Playbook

How to outpace competition with a bulletproof TikTok strategy

Elevating eCommerce: Secrets of Scaling Brands

INDUSTRY RESEARCH REPORTS

Elevating eCommerce: Secrets of Scaling Brands

Unlock proven strategies and insights to drive sustainable growth for your eCommerce brand

State of eCommerce Report Q1 2024

INDUSTRY RESEARCH REPORTS

State of eCommerce Report Q1 2024

Your essential guide to the latest trends and strategies in eCommerce the digital marketplace

Elevating eCommerce: How Does Your eCom Platform Impact Customer Acquisition?

INDUSTRY RESEARCH REPORTS

Elevating eCommerce: How Does Your eCom Platform Impact Customer Acquisition?

Discover how different platforms shape your business success

Black Friday Cyber Monday Report 2023

Black Friday Cyber Monday Report 2023

Discover the winning strategies and insights from the most important annual event for eCommerce brands.

Elevating eCommerce: The Unseen Power of Upper Funnel Spending

INDUSTRY RESEARCH REPORTS

Elevating eCommerce: The Unseen Power of Upper Funnel Spending

Download Fospha's deep dive into the impact of spending in upper funnel (Brand Awareness) on brands' key performance indicators

Full-funnel performance: Digital advertising in the privacy paradigm

INDUSTRY RESEARCH REPORTS

Full-funnel performance: Digital advertising in the privacy paradigm

Co-written report by Fospha and Pinterest, diving into evolving digital challenges brands are facing.

Black Friday Cyber Monday Report 2022

Black Friday Cyber Monday Report 2022

Understand which channels, platforms and strategies can be used to stand out and win across the BFCM weekend

State of eCommerce Advertising Report Q1 2022

INDUSTRY RESEARCH REPORTS

State of eCommerce Advertising Report Q1 2022

Download Fospha's market summary showing channel and ad platform performance across eCommerce brands.

Snapchat Peak Playbook 2025

Snapchat Peak Playbook 2025

Optimize Snapchat to drive demand and maximize sales across all marketplaces this peak period

Google Peak Playbook 2025

Google Peak Playbook 2025

Optimize Performance Max, Paid Search, Demand Gen and YouTube to maximize sales this peak period

TikTok Peak Playbook 2025

TikTok Peak Playbook 2025

Optimize TikTok to drive demand and maximize sales across all marketplaces this peak period

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