How to harness multi-touch attribution modelling to optimize your paid search activities
To optimise the cost of scalable customer acquisition and lifetime value, marketing effectiveness can no longer be measured by touch points alone.
Instead it requires an understanding of the entire customer journey…
However, the customer journey is becoming increasingly complex, with customers using multiple channels, devices and sessions on their path to purchase.
Further complicating this, businesses often keep data from these interactions siloed – with expensive marketing decisions being made based on limited windows into the overall customer journey.
As a result, businesses are struggling more than ever to measure the precise contribution of their end-to-end marketing activities
And the cost of failing to adapt is huge...
83%: The average amount of marketing spend on activities that couldn’t be attributed to a conversion before our clients worked with Fospha
- Statistic from Fospha research (2017)
Fospha’s Multi-Touch Attribution Solution helps marketers:
Simply put, we help marketers understand where to spend their marketing budget, and how to act upon these insights to optimise the cost of customer acquisition, retention and lifetime value at scale:
To learn more about how our solution helps businesses, click below
Fospha is trusted to deliver results by leading organisations across the globe:
Fospha is trusted by leading organisations and governments across the globe
Direct Line Group
One of the leading motor, home and small business insurers in the UK.
A global leader and employer in insurance and financial services in more than 70 countries worldwide.
Cox Media Group
An integrated broadcasting, publishing and digital media company.
One of the UK's largest insurance companies, offering a range of products from car, home, pet, travel and life insurance to investment and retirement solutions.
Experts in the electronic manufacturing business, selling over 20 million sweepers globally.