We begin by establishing a solid data foundation. Our privacy-safe approach ensures your marketing data is accurately captured, reconciled, and fully reflective of your true performance, creating the reliable baseline needed for strategic decisions.

We’re a ‘glass box’ provider. You’ll be shown a step by step breakdown of your data at every stage of our modelling, so you can be confident in understanding your outputs.

You gain access to our enterprise-grade model we've pressure-tested across hundreds of retailers. Always-on Bayesian media mix modelling. Daily training. Ad-level granularity.

This provides both upper and lower funnel visibility, revealing the true impact of your marketing strategy and enables us to develop a mutual success plan that balances short-term wins with long-term sustainable growth.

Change is difficult. We get that.

We help unite marketing and finance teams around a shared source of truth, facilitating the transition to a new view of measurement. Through regular training sessions, reporting workflows, and optimisation insights, we ensure everyone understands the value of full-funnel measurement and can confidently act on the data.

Our partnership extends beyond implementation. We help you design and interpret experiments to validate key hypotheses, continuously optimise your strategy, and confidently scale what's working.

By connecting Fospha to your tools and workflows, teams across your organisation—from CMO to channel managers—can make smarter, more confident budget decisions that fuel profitable growth.