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Attribution is broken. It overcredits the campaigns that capture demand and ignores the marketing that creates it.
Fospha fixes this with a full funnel algorithm that combines ML Attribution, Daily MMM, and a Decision Engine shaped by a decade of experience with hundreds of brands:
Our ML Attribution models all available data and fills the gaps using machine learning.- Daily MMM corrects the bias toward bottom of the funnel activity, shifting credit to the campaigns that generate demand.
- The Decision Engine applies proven marketing logic to handle real world scenarios, from promotions that skew performance to distinguishing between new and repeat customers. It ensures outputs are accurate, actionable, and built to support strategic marketing decisions.
“The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months"
John Winer
VP eCommerce & Marketing
"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
Garrett Mullenix
Growth Marketing Manager
"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."
Ollie Scheers
CTO
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