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Core: Daily Measurement
Always-on Bayesian MMM built for growth
Fospha delivers full-funnel measurement that refreshes daily, powered by Bayesian modeling and seamlessly integrated data.
Unlike traditional MMMs that lag behind decision-making, Fospha provides always-fresh, cross-channel insights—right down to the ad. It does the jobs MTA can’t, accurately attributing credit across the full funnel and surfacing directly comparable CPAs across platforms like Meta, TikTok, Google, and Amazon.
With a data pipeline powered by 100+ connectors and a team of data engineering experts, Fospha unifies your Web, App, eCommerce, Sales, and Marketing data to reveal what’s truly driving incremental growth—from impression to revenue.
Unlike traditional MMMs that lag behind decision-making, Fospha provides always-fresh, cross-channel insights—right down to the ad. It does the jobs MTA can’t, accurately attributing credit across the full funnel and surfacing directly comparable CPAs across platforms like Meta, TikTok, Google, and Amazon.
With a data pipeline powered by 100+ connectors and a team of data engineering experts, Fospha unifies your Web, App, eCommerce, Sales, and Marketing data to reveal what’s truly driving incremental growth—from impression to revenue.
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Spark: Automated Insights
Intelligence that sharpens insight and saves time
Spark AI is the intelligence layer behind Fospha, designed to reduce analysis friction and automate the jobs marketers and analysts struggle with most.
From surfacing performance shifts to summarising optimisation opportunities, Spark accelerates understanding—so teams spend less time pulling data and more time acting on it.
It's fast, explainable, and embedded across the platform.
From surfacing performance shifts to summarising optimisation opportunities, Spark accelerates understanding—so teams spend less time pulling data and more time acting on it.
It's fast, explainable, and embedded across the platform.
Beam: Incremental Forecasting
Incremental forecasting that drives smarter budget decisions
Spend Strategist uses causal inference to predict the incremental return of every next dollar spent. See exactly where there’s headroom to grow and pinpoint the moment returns begin to taper off, so every dollar works harder.
With precise insights into diminishing returns and profitable scale points, finance, performance, and growth teams gain the confidence to plan budgets, reallocate effectively, and drive ROI—every time.
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Halo: Marketplace Measurement
Break down measurement silos to deliver holistic, top-line growth.
Attribution tools stop at Brand.com, ignoring the halo effects driven across marketplaces. Halo shows how your paid media contributes to sales on Amazon, TikTok Shop, and retail channels, including these crucial spillover effects.
Halo delivers Unified Measurement, with ROAS and Acquisition metrics impossible with MTA. You’ll see how Meta campaigns drive Amazon sales, how TikTok Shop contributes to .com - so that you can set budgets effectively for total revenue impact.
Attribution tools stop at Brand.com, ignoring the halo effects driven across marketplaces. Halo shows how your paid media contributes to sales on Amazon, TikTok Shop, and retail channels, including these crucial spillover effects.
Halo delivers Unified Measurement, with ROAS and Acquisition metrics impossible with MTA. You’ll see how Meta campaigns drive Amazon sales, how TikTok Shop contributes to .com - so that you can set budgets effectively for total revenue impact.
Glow: Brand Measurement
Prove the short and long-term impact of your brand spend.
Using causal modeling, Glow links awareness spend to short-term signals like branded search and engaged visits, then connects those signals to long-term gains in baseline sales, AOV, and ROAS. It shows which channels and creatives build brand equity, forecasts the long-term impact of brand campaigns, and identifies early signals of success without waiting six to ten months.
Glow translates brand performance into metrics your whole business understands—bridging the gap between upper-funnel investment and bottom-line impact.
The Glass Box
Advanced marketing measurement doesn’t need to be a black box.The Glass Box is Fospha’s commitment to transparency, showing exactly how our models work, how they’re validated, and how they learn over time.
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Don't just take our word for it
With year-on-year data from day one, world-class customer support, and market-leading measurement, Fospha is loved by hundreds of leading brands.
Read our clients’ success stories
"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."
Ollie Scheers
CTO
"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
Garrett Mullenix
Growth Marketing Manager
"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."
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Olly Hudson
CMO
“Fospha's insights into attributed performance results have been invaluable.”
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Deborah Emechebe
Paid Social Media Lead
Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."
Luke Jonas
Co-Founder
“Fospha has been a game changer for understanding how our paid media channels are performing.”
Will Wilkie
Senior Digital Marketing Manager
“Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube. It helps us clearly connect media spend to business outcomes, and that clarity plays a part in helping unlock investment and confidence across the business.”
Elvis Mugera
Paid Media Lead, River Island
"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."
Dan Sava
Founder
"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."
Jamie Degiorgio
Head of Performance Marketing
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“We knew Snapchat had value but we couldn’t really prove it. With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels.”
Sean Carpenter
Head of Digital Marketing
"Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think."
Jon Grail
Director of Growth
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."
Calvin Lammers
SVP Digital & Media
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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FAQs
What does the Fospha onboarding process look like?
How long does it take to get started with Fospha?
How do I know your model is accurate?
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How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?
Which channels does Fospha measure?
