Scaling a Creative Advantage:
Data-Driven Strategies for the Shopping Surge
- How to scale creative strategy successfully and effectively to tackle the demands of the Q4 shopping surge
- Why data-driven approaches are key to boosting campaign performance and inform creative decisions
- How to leverage TikTok's winning strategies and wide audience engagement to create content that converts
- Why adopting a full-funnel view of campaign performance will help your brand create more demand to capture
Speakers
Cathy Doyle
Brand Partnership Manager
Cathy specializes in building strategic relationships with eCom beauty brands. Prior to TikTok, she spent five years at Google, where she worked with leading retailers across the UK and Ireland to develop and execute digital marketing strategies.
Susie Whitby
Client Solutions Manager
Susie has >8 years experience in Digital Marketing delivering aggressive online strategies. Strong expertise across Search, Social, Affiliates, Youtube & Google.
Jérémy Barry
Head of Growth
Jeremy has extensive experience in growth, social media advertising, and creative strategy, leading global teams and expanding businesses like Smartly.io and Liana Technologies before joining Shook. His analytical skills help him effectively guide people, partners, and customers.
Gineke Helberg
Product Marketing Manager
Gineke has >7 years experience partnering with businesses to refine their product positioning, drive innovation, and streamline processes for scalable growth.
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