How Cove Set a New Revenue Record with Fospha and Snapchat Ads

Cove, a leading home security provider, has quickly become a trusted choice for homeowners across the US with their affordable, wireless sensors and cameras.

As the brand scaled rapidly, they knew they needed a full-funnel marketing strategy to sustainably grow their customer base, but their existing attribution solutions couldn't adequately measure the impact of their upper-funnel activities, especially Paid Social channels.

Working with limited visibility, in June 2024, Cove decided to pause their advertising in Snapchat, unable to justify the budget without the data to prove the channel was driving value for the brand. After onboarding with Fospha, Cove were finally able to quantify the impact of Snapchat advertising and relaunched the channel with incredible results.

Here’s how they did it:

Cove onboarded with Fospha in August 2024 and gained instant access to year-over-year data, so they could start optimizing their channel mix from day one.

Fospha’s measurement revealed that Last Click attribution had captured less than 1% of Cove's conversions from Snapchat in H1 2024, massively undervaluing the channel's impact.

Seeing that the channel had been generating far more value than they had been able to measure previously, Cove relaunched Snapchat advertising at the end of August and quickly scaled the channel, increasing spend by an average of 35% week-over-week in the 6 weeks that followed. The channel quickly proved itself to be highly scalable, driving revenue with brilliant efficiency.