ARNE

How ARNE Uncovered Hidden Potential in TikTok and More Than Doubled Channel Revenue

ARNE is a rapidly growing clothing brand recognized for its minimalist designs, high-quality materials, and commitment to timeless, stylish apparel. After launching in 2018, the brand quickly gained popularity, but as they grew, they faced challenges in accurately attributing sales to specific touchpoints in their marketing funnel.

Looking for a full-funnel measurement solution, ARNE joined Fospha in April 2024 and immediately began harnessing Fospha’s tools to optimize to their digital strategy. Just two months in, ARNE used Fospha to test higher spend levels in TikTok, driving efficient channel revenue growth.

Here's how they did it:

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Image Credit: ARNE

Identifying TikTok Headroom with Spend Strategist

It is a story we hear time and time again. Brands want to optimize their channel mix, but they don’t have the information they need to make changes with confidence.

Fospha models both clicks and impressions to provide brands with a full-funnel view of their marketing activities, including upper funnel channels that Last Click attribution chronically undervalues. Using Fospha's dashboards, ARNE were able to see that there was far more opportunity in TikTok than Last Click attribution had indicated. In H1 2024, Google Analytics captured less than 1% of ARNE's TikTok conversions that Fospha was able to identify using impressions modeling. 

So, ARNE now knew there was untapped potential in TikTok, but how much opportunity exactly? This is where Spend Strategist came in.

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Fospha’s Spend Strategist enables marketers to uncover headroom in channels and predict future conversions, new conversions, and revenue at different spend levels with high accuracy, providing a solid business case for budget scaling decisions.

Using Spend Strategist, ARNE could see exactly how much untapped headroom they had to scale their TikTok activity.

By reallocating funds from saturated channels to TikTok, Spend Strategist showed that ARNE could double their TikTok conversions and drive significant incremental revenue with no extra cost at a blended level.

Seeing the potential in these predictions, Fospha's Customer Success team and the Marketing team at ARNE collaborated to plan and run a two-week test at nearly 150% higher TikTok spend.

The results were striking and highlighted the accuracy of Spend Strategist's predictions.

Before the test, click-based attribution was unable to identify any opportunity in TikTok. However, the results of the test were unequivocal.

Every attribution platform —Fospha, Last Click, and the Ad Platform—clearly demonstrated that TikTok had driven increased revenue during the test period. 

This outcome is a testament to Spend Strategist’s ability to uncover hidden potential where other platforms can’t, and deliver undeniable incremental impact.

As Spend Strategist predicted, during the test period TikTok conversions more than doubled, with TikTok conversions soaring by 130% during the test period.

ARNE test results

Like most brands, ARNE were struggling to identify and quantify untapped potential in their marketing funnel. Fospha’s Spend Strategist revealed growth potential in TikTok and gave the marketing team at ARNE all the information they needed to test with confidence. The results didn’t disappoint, validating Spend Strategist’s predictions and driving efficient incremental revenue.

We can’t wait to see what ARNE achieve next with Fospha!

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Image Credit: ARNE

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