REPORT

State of eCommerce H2 2024

Expanding Growth Potential in TikTok, Snap, Meta & Google

Learn how the major platforms' KPIs have trended in so far in 2024 and where you should be investing.

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Break out of the bottom of funnel trap and start generating demand, not just capturing it. Unlock your full potential by building your brand through paid media.

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With a bigger engaged audience, grow your demand capture channels and rapidly accelerate your growth rate.

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"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."

Garrett Mullenix Growth Marketing Manager, MUD\WTR

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"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we have the confidence to make faster decisions, push budgets further, and get better results."

Olly Hudson CMO, The Essence Vault

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"We've been able to scale TikTok confidently since using the platform, and have decreased our CPA by gaining deeper insights into high-performing campaigns and creatives."

Morgan Decker DTC Marketing Leader, Andie Swim

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"Great research from Fospha on the best growth strategies for ecommerce brands."

Simon Toms Marketing Science Partner at Meta

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"Fospha enables eCommerce brands to better understand the impact of paid social in driving eCommerce sales in a world where most existing 3P Analytics tools can only measure in-session last click sales."

Fintan Gillespie Director, US Revenue Partnerships at Snap Inc.

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"Fospha is having a huge impact on retailers that want to diversify their media investment and showcase the value of social channels (incl. Snapchat), particularly with businesses focused on last click attribution."

Ruth Arber Head of Fashion, Retail & Travel Verticals at Snap Inc.

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"I find attribution systems like Fospha which go down to the campaign level to be critical."

Gareth Jones Growth Marketing & AI Consultant

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"Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."

Luke Jonas Co-Founder Nest

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