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Prove Your Impact. Optimize Every Campaign.

Gain full-funnel clarity to see what’s driving results.

Optimize spend, eliminate waste, and scale what works—faster.

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How Fospha helps Performance Marketing cut wasted spend, optimize campaigns, and drive full-funnel growth:

I can't tell which activities are actually responsible for driving new customers.

Attribution of new vs returning customers to channels, platforms, objectives and campaigns, so you can pinpoint optimize for new customer acquisition.

"Fospha gives us the confidence to reallocate spend to drive new customer growth."
Rachel Ha

Head of Commercial

Swoon
I can't trust the ad platforms' data because I know it's biased.

One impartial attribution model across all channels, plus an integration to your eCommerce platform to create a marketing source of truth you can trust.

"Every morning, we log on to see performance in one place. Fospha drives our marketing decisions."
Max McShane

Head of Digital

Octopus Energy
I don't have the data to justify the decisions I need to make.

Fospha gives you a central view of performance you can trust, with clicks and impressions accounted for across the full marketing funnel.

"We have seen an immediate benefit since onboarding with Fospha. The platform has given us the confidence to double our social spend."
Matt Aikenhead

Paid Media Manager

DOMU Brands

I don't know how effective I am compared to other brands like me.

Contextualizing your performance against industry benchmarks from Fospha clients means you know exactly how your channels are performing relative to the rest of the market.
I need actionable insights, not MORE data.

Beyond the modelling, Fospha's BI layer clearly shows your next action, so you can easily optimize to hit your targets.

"Fospha has greatly simplified our attribution needs by providing a deduped view of media effectiveness in one easy to use dashboard."
 
Josh Colbeck

Paid Media Manager

Gym King
I want to spend at the top of the funnel, but Facebook Ads Manager tells me it doesn't really work.

Fospha's modelling approach is built to be full-funnel and privacy-safe. That means iOS 14 and other updates haven't stopped us modelling top of funnel performance, so you can clearly demonstrate the impact of your Awareness and Consideration spend.
I don't know what the maximum potential is for each channel.

By showing benchmarks against other eCommerce brands, Fospha lets you see whether you're underspending or overspending in each channel.

"Fospha is a new way of looking at things that the team is really excited about, especially being able to identify headroom in channels. It's been a great experience."

Thomas May

Head of Growth

Thread
I need more performance for less budget than 6 months ago - how can I do that?

Fospha offers full-funnel measurement with a 6-month historic data load, so you can prove your campaigns are killing it regardless of funnel stage and invest for growth.

“Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come.”

Christian Kyriacou

Senior Performance Marketing Manager

Vitabiotics
My impressions measurement is based on bad data and guesswork

Measurement of clicks and impressions in one platform, so you can justify your impressions-based spend and keep the growth tap on!

Attribution of new vs returning customers to channels, platforms, objectives and campaigns, so you can pinpoint optimize for new customer acquisition.

"Fospha gives us the confidence to reallocate spend to drive new customer growth."
Rachel Ha

Head of Commercial

Swoon

One impartial attribution model across all channels, plus an integration to your eCommerce platform to create a marketing source of truth you can trust.

"Every morning, we log on to see performance in one place. Fospha drives our marketing decisions."
Max McShane

Head of Digital

Octopus Energy

Fospha gives you a central view of performance you can trust, with clicks and impressions accounted for across the full marketing funnel.

"We have seen an immediate benefit since onboarding with Fospha. The platform has given us the confidence to double our social spend."
Matt Aikenhead

Paid Media Manager

DOMU Brands

Contextualizing your performance against industry benchmarks from Fospha clients means you know exactly how your channels are performing relative to the rest of the market.

Beyond the modelling, Fospha's BI layer clearly shows your next action, so you can easily optimize to hit your targets.

"Fospha has greatly simplified our attribution needs by providing a deduped view of media effectiveness in one easy to use dashboard."
 
Josh Colbeck

Paid Media Manager

Gym King

Fospha's modelling approach is built to be full-funnel and privacy-safe. That means iOS 14 and other updates haven't stopped us modelling top of funnel performance, so you can clearly demonstrate the impact of your Awareness and Consideration spend.

By showing benchmarks against other eCommerce brands, Fospha lets you see whether you're underspending or overspending in each channel.

"Fospha is a new way of looking at things that the team is really excited about, especially being able to identify headroom in channels. It's been a great experience."

Thomas May

Head of Growth

Thread

Fospha offers full-funnel measurement with a 6-month historic data load, so you can prove your campaigns are killing it regardless of funnel stage and invest for growth.

“Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come.”

Christian Kyriacou

Senior Performance Marketing Manager

Vitabiotics

Measurement of clicks and impressions in one platform, so you can justify your impressions-based spend and keep the growth tap on!
Huel

If you’re trying to scale a D2C brand – invest in Fospha!

Read how Huel used Fospha to drive revenue growth from new customers.

Ben Bokaie

Head of Performance
Huel

Amanda Smith

FOUNDER, CEO & EXECUTIVE CHAIRMAN

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Read how top brands use Fospha