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Confident Decisions Start with Smarter Measurement

Make Data-Backed Decisions—Faster.

Gain daily, granular insights powered by ML Attribution and Daily MMM, so you can reallocate budgets with precision and scale what works.

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See how Fospha gives marketing leaders the clarity to measure success, optimize spend, and drive sustainable growth:

I don't have the data to justify the decisions I need to make.
Fospha gives you a central view of performance you can trust, with clicks and impressions accounted for across the full marketing funnel.
 
"Fospha helps us bring all our data into one place, and easily understand how we're performing across our KPI's, so that we can make better decisions."
 
Thomas Hal Robson-Kanu

CEO

The Turmeric Co
I can't invest in top of funnel media when I can't prove the revenue it drives.
Fospha offers full-funnel measurement with a 6-month historic data load, so you can prove your campaigns are killing it regardless of funnel stage and invest for growth.
 
"Without Fospha, we had no effective way of measuring our brand spend. Now that we can see how well it's working we can invest with confidence."
 
Ben Bokaie

Head of Performance

Huel
My impressions measurement is based on bad data and guesswork.

Fospha gives you measurement of clicks and impressions in one platform, so you can justify your impressions-based spend and keep the growth tap on!

"Fospha contains the reporting I've been looking for my whole career."
 
Kar Paramasivam

VP Growth

CUUP
I don't know what the maximum potential is for each channel.

Fospha contextualizes your performance with benchmarking against your peers so you know exactly when to act for maximum returns.

"Fospha is the primary acquisition reporting tool we use at Oddbox and is great for monitoring digital acquisition activity."
Liz Yates

Head of Growth

Oddbox
I can't tell which activities are actually responsible for driving new customers.

By deploying attribution of new vs returning customers to channels, platforms, objectives and campaigns, Fospha lets you precisely optimize for new customer acquisition.

"Fospha gives us the confidence to reallocate spend across channels to drive new customer growth."
 
Rachel Ha

Commercial Director

Swoon
I have single-channel measurement systems to set a cross-channel strategy.

Fospha deploys one impartial attribution model across all channels, plus an integration to your eCommerce platform. A marketing source of truth you can trust.

"Fospha have helped us seriously up our game in terms of attribution and analytics. We think very highly of Fospha."
 
Adam Woodhouse

COO

SPOKE

All my channels use different attribution models - I don't know who to trust.

 

Totally impartial, Fospha also shows you all the channels' own attribution models in one dashboard so you can quickly compare and audit performance.

"The data we get from Fospha is an incredibly valuable source of IP."
 
Max McShane

Head of Digital

Octopus Energy
Sophisticated metrics like CAC:LTV ratio would help me grow faster but feel a long way away.
With LTV modelling and more, Fospha's data scientists handle the math so you can focus on making marketing decisions.
"Fospha is the most sophisticated attribution model I've ever worked with"
 
Jake Higgins

VP Growth

SPOKE
I report to the board using data I don't trust.

Fospha is your single source of truth across marketing, with data you can rely on to paint a fair and accurate picture of performance. No more dodgy data, no more boardroom nerves.

"Fospha is the most important tool in our marketing stack."
Ollie Scheers

CTO

Huel
Fospha gives you a central view of performance you can trust, with clicks and impressions accounted for across the full marketing funnel.
 
"Fospha helps us bring all our data into one place, and easily understand how we're performing across our KPI's, so that we can make better decisions."
 
Thomas Hal Robson-Kanu

CEO

The Turmeric Co
Fospha offers full-funnel measurement with a 6-month historic data load, so you can prove your campaigns are killing it regardless of funnel stage and invest for growth.
 
"Without Fospha, we had no effective way of measuring our brand spend. Now that we can see how well it's working we can invest with confidence."
 
Ben Bokaie

Head of Performance

Huel

Fospha gives you measurement of clicks and impressions in one platform, so you can justify your impressions-based spend and keep the growth tap on!

"Fospha contains the reporting I've been looking for my whole career."
 
Kar Paramasivam

VP Growth

CUUP

Fospha contextualizes your performance with benchmarking against your peers so you know exactly when to act for maximum returns.

"Fospha is the primary acquisition reporting tool we use at Oddbox and is great for monitoring digital acquisition activity."
Liz Yates

Head of Growth

Oddbox

By deploying attribution of new vs returning customers to channels, platforms, objectives and campaigns, Fospha lets you precisely optimize for new customer acquisition.

"Fospha gives us the confidence to reallocate spend across channels to drive new customer growth."
 
Rachel Ha

Commercial Director

Swoon

Fospha deploys one impartial attribution model across all channels, plus an integration to your eCommerce platform. A marketing source of truth you can trust.

"Fospha have helped us seriously up our game in terms of attribution and analytics. We think very highly of Fospha."
 
Adam Woodhouse

COO

SPOKE

Totally impartial, Fospha also shows you all the channels' own attribution models in one dashboard so you can quickly compare and audit performance.

"The data we get from Fospha is an incredibly valuable source of IP."
 
Max McShane

Head of Digital

Octopus Energy
With LTV modelling and more, Fospha's data scientists handle the math so you can focus on making marketing decisions.
"Fospha is the most sophisticated attribution model I've ever worked with"
 
Jake Higgins

VP Growth

SPOKE

Fospha is your single source of truth across marketing, with data you can rely on to paint a fair and accurate picture of performance. No more dodgy data, no more boardroom nerves.

"Fospha is the most important tool in our marketing stack."
Ollie Scheers

CTO

Huel
The Essence Vault hero-1

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha, we have the confidence to make faster decisions, push budgets further, and get better results."

Olly Hudson

CMO
The Essence Vault

Amanda Smith

FOUNDER, CEO & EXECUTIVE CHAIRMAN

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CASE STUDIES

Read how top brands use Fospha