Fospha State of eCommerce Report Q1 2024

What's Inside?

Paid Social Underinvestment: On average, brands have scope to increase spend in Paid Social by 41% while still earning profitable returns - meaning we've reached only 59% of potential in Paid Social.
Meta and TikTok Excel in Paid Social: Meta leads in Return on Ad Spend (ROAS), while TikTok is highly effective for new customer acquisition, outperforming other channels.
Snapchat's Growing Impact: Snapchat shows significant gains in ROAS year-over-year, emerging as a valuable marketing channel.
Measurement Challenges: Both Google Analytics and ad platforms often under-represent the effectiveness of impressions-led channels like Paid Social.

eCommerce Entrepreneurs: Take your business to new heights with cutting-edge insights.
Digital Marketers: Stay ahead of the curve with the latest trends and strategies.
CFOs & CMOs: Find common ground with data that speaks to both finance and marketing objectives.
Data Analysts: Enhance your analytical capabilities with advanced insights into customer behavior and platform performance.

Download your copy of the State of eCommerce Report Q1 2024 now and start crafting your winning strategy today!