2022 has been a year of change for eCommerce brands. As well as the challenge of maintaining growth as lockdowns end around the world, iOS 14 is still having a significant impact on advertising in Meta channels.
This is a time of significant questions on strategy:
- Whether to double down on Facebook ads or diversify the mix
- Which new channels to invest in for new customer growth
- How to optimize for high-spending customers
- Whether to invest in top of funnel media
- And much more
Fospha's insight across millions of dollars of media spend, run through a market-leading attribution model weighing clicks and impressions, provides a unique opportunity to understand which channels and ad platforms can be used for each of these use cases, and much more.
