Fospha's H2 2024 State of eCommerce Report

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Find out where to invest for the highest returns in 2024.

What's Inside:

  • How the major channels' KPIs have trended in 2024, and where you should be investing.
  • How to access Paid Social's huge scaling potential.
  • Which click-based channel should be your first choice.
  • Full funnel strategies for Meta, TikTok and Snapchat.
  • Snapchat’s low CPA advantage for peak period.

This comprehensive report is based on data from the top brands in the US, UK & EMEA, offering insights into where the eCommerce industry is heading. Learn how to capitalize on growth opportunities across Paid Social, TikTok, Meta, and more, to optimize your ad spend.

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Why Download This Report?

  • Maximize Ad Spend Efficiency: Learn where to invest for the highest ROI across Paid Social, TikTok, Meta, and Snapchat.

  • Data-Driven Growth Strategies: Gain actionable insights from 120+ top brands to optimize your full-funnel marketing approach.

  • Prepare for Peak Periods: Stay ahead of the competition with key trends and strategies to capitalize on peak periods and emerging channels.

Who is this for? This report is for digital marketers, eCommerce leaders, and marketing strategists looking to optimize ad spend, understand cross-channel trends, and implement data-driven growth strategies for 2024. It's essential for those aiming to capitalize on emerging platforms like TikTok, Meta, and Snapchat.

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