Our Solutions

Data science solutions that solve marketing challenges

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CDP

Customer Data Platform

Unify customer data + connect it to the people and places that matter

MTA

Multi-Touch Attribution

Understand every touchpoint in the path to conversion

MMM

Marketing Mix Modelling

Predictive planning and budgeting

Unify your data and tools,
unite teams and engage your customers

  • CDP

    Customer Data Platform

    Unify customer data. Connect it to the people and places that matter.

    • Visitor Stitching
    • Visitor Scoring
    • Customer Lifetime Value
    • Customer ROI
    • Customer ​Segmentation
    • Behavioural Clustering
    Learn More
  • MTA

    Multi-Touch Attribution

    Understand every touchpoint in the path to conversion. Increase visibility, improve understanding.

    • Zero Performance Media
    • Budget Optimizer
    • Model Comparison
    • Attribution Dashboard
    • Bid Optimization
    • Customer Lifetime Value
    Learn More
  • MMM

    Marketing Mix Modelling

    Predictive planning and budgeting. Take analysis through to action.

    • Budget Planner
    • Channel Interaction
    • Growth Curve
    Learn More

We believe in solving problems for our clients

whether the focus is on customer acquisition, retention, growth
or optimizing the customer journey.

What problem do you want to solve?

  • Reduce wasted spend on paid media​​

    Solve it →
  • Distribute budget towards most effective campaigns

    Solve it →
  • What upside can I gain from comparing Data Driven Multi-Touch Attribution vs First/Last Click?

    Solve it →
  • Know what frequency caps deliver optimum returns​ (display)

    Solve it →
  • Know what factors/ media contribute to the change in ROI over time​​

    Solve it →
  • Know which of my digital leads has the highest probability of converting​​

    Solve it →
  • Know what automated spending on keywords has the highest ROI​​

    Solve it →
  • Know which marketing activities drive incremental sales

    Solve it →
  • Know where I should spend more to drive sales, without cannibalizing other channels

    Solve it →
  • Know the impact each channel is having on other channels, and which complement each other

    Solve it →

Our approach
is to “Start Small
and Grow”

  1. We work with you to identify your long-term goal, which we then break down into steps or phases.
  2. We undertake due diligence of your data infrastructure and current hygiene levels to yield cost savings, identify errors, fraud and inefficiencies.
  3. We deliver initial insights from your data within 30 days of integration
    • CDP: Understand your customer’s journey through bespoke data insights.
    • MTA: Optimize spend and move budget to where it’s working hardest.
    • MMM: Provide planning and budgeting tools based on historical data.
  • If you want to find out more about how we work with clients, get in touch.