Reduce inefficiencies and improve spend allocation with Fospha’s new range of Marketing Excel Optimisation tools
In today’s marketing ecosystem, complexity is everywhere. So how do you find your way through the maze?
Fospha’s exciting new suite of optimisation tools help you enhance your ROI and marketing performance. Our latest developments include the Zero Performing Media and Budget Planner tools which let you identify wasted media spend and improve spend allocation continuously.
Here’s how it works:
- Zero Performance media: The Fospha Zero Performance Media uses a data-driven attribution model to show you which paid media aren’t bringing you conversions. Now, you can decide the keywords you want to stop or continue investing in and understand how your decisions impact key marketing metrics (e.g. CPA, ROI).
- Budget planner: The Fospha Budget Planner helps you understand how you should move and reallocate budget across the entire paid media plan. The Budget Planner looks at the attributed performance of media so that you can optimise the cost down to channel, source and campaign level. How? Simply set the optimisation strategy to “Cost the same, perform better”. You’ll be provided with a list of assets showing current cost, conversions and revenue (where available) based on the time period used, alongside what the new cost should be. We show you estimated conversions and revenue as well as the differences between the two. Now, you can see where you’re getting more value and how changes will impact marketing performance.
Fospha’s Multi-Touch Attribution solution helps businesses work out where to spend the next dollar/pound of their marketing budget. Integrating disparate data sources from across the business, we give our customers a holistic view of their marketing data and provide the insight and tools that enable our clients to drive conversions and improve marketing ROI.
Interested in trying these tools out? Get in touch via: https://www.fospha.com/about/contact-us/