Fospha Board welcomes former Google managing director
We are delighted to welcome Dan Cobley to Fospha’s Board. Dan’s impressive record of digital marketing success includes high level marketing roles at Google, Capital One and Pepsico followed by three years as Managing Director of Google UK & Ireland. Working in the largest market for Google outside the US brought Dan to the heart of the digital marketing sphere. His experience and expertise in helping the world’s biggest global advertisers build their online presence via digital platforms gives Dan the perfect profile to help Fospha as it grows from strength to strength.
See Dan in action in his TED talk, ‘What Physics taught me about marketing’: https://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing
Fospha’s Multi-Touch Attribution solution helps businesses work out where to spend the next dollar/pound of their marketing budget. Integrating disparate data sources from across the business, we give our customers a holistic view of their marketing data and provide the insight and tools that enable our clients to drive conversions and improve marketing ROI.