Fospha Names Sam Carter as New CEO

Fospha are excited to announce Sam Carter as our new CEO.

Fospha, a leader in the marketing attribution space, has appointed former Commercial Director Sam Carter as its new CEO. Leveraging over 18 years of experience in cross-channel customer data engineering, Fospha helps marketers understand where to spend the next pound of their budget to optimise the cost of customer acquisition and customer lifetime value. Sam’s skills and experience, both from his time feeling the pain of incomplete attribution in the e-commerce world and later as Fospha’s own Commercial Director, will make him invaluable in steering the company forward.

Charles Mindenhall, Fospha’s Chairman:

“We’re delighted that Sam has agreed to take on the CEO role at Fospha. The business has had a really positive year and the evolution of its multi-touch attribution solution is delivering transformational results to clients. I feel very confident that the business is in great hands, has an exciting future ahead of it, and am confident in Sam’s ability to lead the business through this next phase in collaboration with a strong and capable team.”

Sam Carter added:

“Fospha are revolutionising the way marketing performance is measured, with their data-driven approach to giving businesses the true cost of customer acquisition and lifetime value. I’m truly privileged to have the opportunity to work with such an amazing team and lead this cutting-edge business towards an incredibly bright future.”

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