The Marketer’s Guide to Personalisation

Crowd for personalisation with Customer Data Platform

The world of digital marketing is changing. So how can you ensure you are carrying out the most effective personalisation to capture your customers’ attention?


 

Personalisation is no longer a choice for marketers wishing to boost their online strategy.

Indeed, as we examine in our whitepaper,73% of customers are more likely to buy from brands that personalise their experience(Accenture Interactive, 2016).  And with 80% of Americans having made an online purchase in the past month (Bigcommerce, 2017), it is clear that companies now have to deliver a personalised experience on their online channels.

Fospha’s whitepaper lifts the lid on the resurgence of customer expectation for personalised interactions, and explores what exactly this demand entails. It also discusses the best way to harness, understand and activate customer data in order to drive personalisation efforts, and customer conversions.

Topics covered in the whitepaper include:

  • What is personalisation?
  • Why use it?
  • The role of data integration
  • What can you do with integrated data?
  • How to get started with effective personalisation
  • Case study

About Fospha

Fospha – the Customer Data Platform specialists – integrates all your data sources into one centralised data platform, providing you with a granular, single customer view. From here, we provide you with the unique tools to understand, and act upon, your data to drive conversions, ROI and reduce dropouts.

 

To learn more about how Fospha can help you solve your data challenges, click here.

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