In 2017, the number of clicks on paid searches per day surpassed 325 million. This increasing popularity resulted in a 65% increase in the average CPC over the last 2 years.
With this in mind, businesses must be focusing their marketing effort – and spend – on paid search channels. However, one of the greatest barriers to this is an accurate understanding of how paid search activities leads to sales. Without this knowledge, businesses remain in the dark over how to optimise one of today’s key channels.
Fospha’s 3 Step Guide to Paid Search Optimisation aims to lift the lid on paid search activities, and provide marketers with the three key steps to optimising this channel. It highlights the importance of being able to accurately attribute your marketing activities to customer conversions, and how multi-touch attribution is instrumental to achieving this.
Topics covered in this guide include:
- Why multi-touch attribution is necessary for today’s marketers
- Fospha’s multi-touch attribution model
- Using multi-touch attribution to identify under performing keywords
- Re-investing in keywords that result in conversions to increase sales but reduce spend
- Scaling paid search optimisation
Our guide is quick – but informative. Take five minutes and you’ll be on your way to understanding how to get the most from your paid search marketing – whilst simultaneously reducing your wasted spend…
Fospha – the Customer Data Platform specialists – integrates all your data sources into one centralised data platform, providing you with a granular, single customer view. From here, we provide you with the unique tools to understand, and act upon, your data to drive conversions, ROI and reduce dropouts.
To learn more about how Fospha can help you solve your data challenges, click here.