ClickZ: How Can You Stop Customers From Abandoning Online Forms?

ClickZ online forms whitepaper

How can you design forms to make sure customers complete them?


Online forms are a vital part of the customer experience, allowing them to request a quote, sign up to a newsletter, or make a purchase. All too often, however, customers abandon forms before they’re complete.

Fospha have partnered with ClickZ Intelligence to lift the lid on how you can reduce form abandonment. In this whitepaper, we give eight practical tips you can use to optimise your forms, including:

  • How to slim down forms to keep customers engaged
  • Common user errors you can anticipate and prevent
  • How to adapt your forms for different customer devices
  • How to make sure your form copy, labels and error messages are as helpful as possible.

About Fospha

Fospha – the Customer Data Platform specialists – integrates all your data sources into one centralised data platform, providing you with a granular, single customer view. From here, we provide you with the unique tools to understand, and act upon, your data to drive conversions, ROI and reduce dropouts.

To learn more about how Fospha can help you solve your data challenges, click here.

Hear more about our 30 day diagnostic

For further information about how we collect and use your data, please see our Privacy Policy.