Fospha provide advanced clustering and machine learning, marketing automation for a global media specialist.
Our client builds global B2B communities that aid businesses in the digital communities. However, with multiple communities, it is important for them to understand and activate their data effectively. They wished to group users who share similar interests, in order to optimise their targeting.
Fospha integrated our client’s data in our Customer Data Platform, before using our advanced clustering and machine learning technology to send marketing automations that increased click through and open rates.
To read more about how this was achieved, and the results,
For more information on how data can be harnessed to drive clustering and personalised targeting, click here.
Fospha – the Customer Data Platform specialists – integrates all your data sources into one centralised data platform, providing you with a granular, single customer view. From here, we provide you with the unique tools to understand, and act upon, your data to drive conversions, ROI and reduce dropouts.
To learn more about how Fospha can help you solve your data challenges, click here.