CASE STUDY – Affiliates: Mapping Their True Value
Affiliate marketing has become a significant part of many businesses’ marketing strategy, but it’s importance is often overvalued by traditional attribution models, resulting in wasted spend.
Below is an example of some affiliate marketing insights gained by a client using the Fospha solution and reporting tools.
Fospha helps marketers unite their complex and disparate data sources into a single, clear and coherent structure. Our machine learning algorithms help to develop actionable insights, drawing 1:1 correlations between output and revenue. This allows marketers to optimise their true Customer Lifetime Value, and deliver consistent high-performing digital marketing campaigns.
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