Gaining a Single Customer View

Insurance Case Study

Direct Line Group – the leading UK insurance company – uses Fospha’s Customer Data Platform to provide a granular understanding of their customer journey.



As a business with multiple brands, products and distribution channels, Direct Line need to be able to monitor their customer journey to identify where they are losing customers. However, due to this multiplicity, they did not have a clear view of their customer journey.

Fospha used their Customer Data Platform to integrate their disparate data sources and provide a single customer view. From here, our forms and funnels tool was used to provide granular detail of these customer journey’s – and to identify where customers were dropping out. With this knowledge, Direct Line were able to make the necessary changes to maintain conversions.

To read more about how this was achieved, and the results:

To learn more about Fospha can help integrate your data and provide a single customer view, click here.

Hear more about our 30 day diagnostic

For further information about how we collect and use your data, please see our Privacy Policy.