Fospha helps a global B2B media specialist optimise their Facebook targeting
Our client was no longer seeing results with their Facebook targeting, and turned to Fospha for help in supercharging their efforts.
We used our Customer Data Platform to integrate our clients’ disparate data sources, before harnessing our advanced clustering technology to build richer customer clusters than those normally provided by Facebook. These clusters were then fed directly into the social media platform, so that our client was able to carry out targeting as normal – but to a much more specific and targeted group of customers.
To read more about how this was achieved, and the results: