Social music business uses Fospha’s Customer Data Platform and bespoke data science solution to improve their YouTube influencer search.
As a social music business that focuses on developing emerging artists, our client relies heavily on influencer discovery and influencer-brand matching. However, their previous search process was manual and time consuming, and they needed to be able to adopt a data-driven solution that would tackle this.
This agency therefore approached Fospha for help in improving and automising their talent search process.
We worked with this business to integrate their data with Youtube’s, in our Customer Data Platform. From here, a unique, data-driven and machine learning algorithm was produced by our team in order to track YouTubers, and predict which should be targeted for influencer marketing opportunities.
To read more about how this was achieved, and the results,