CASE STUDY – Paid Social Deep Dive
Social media has become a hugely important channel for digital marketers. Consumers frequently pass through the likes of Facebook, Twitter and Instagram on their paths to conversion, and now more than ever marketers need to be able to understand these journeys at a granular level.
Below is an example of some paid social insights gained by a client using the Fospha solution and reporting tools.
Fospha helps marketers unite their complex and disparate data sources into a single, clear and coherent structure. Our machine learning algorithms help to develop actionable insights, drawing 1:1 correlations between output and revenue. This allows marketers to optimise their true Customer Lifetime Value, and deliver consistent high-performing digital marketing campaigns.
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