Bad Leads: unwelcome detours on the path to sales


Bad Leads: unwelcome detours on the path to sales


What happens when you can’t score leads effectively?


How much time are you wasting sifting through leads; unable to separate the wheat from the chaff, the good from the bad, the big-spenders from the prevaricators? How much money is this costing your business?

An inability to use a reliable system of scoring leads creates a snowball effect. You and your sales team’s time is wasted trying to organise and contact leads, and this is worsened by an inability to select the leads that will yield the highest ROI from your pool- let alone hit the right leads with the right messaging.

Ultimately, it can kill your business, starting with your sales team. No reliable means of scoring leads means you’re not messaging the right people- and that you’re not hitting them with the right messages- meaning you are missing your targets and starving your entire organisation of revenue.



Lead Scoring saves the day…

“the jungle is dark but full of diamonds…” Arthur Miller, Death of a Salesman


When you are able to reliably and effectively score leads, the opposite process takes effect, supercharging your sales process. Data-Driven Lead scoring allows you to laser-focus on those leads that will generate the highest return on the time your sales teams invests in them.

Picture a list of the most valuable new leads from your database, curated not by an exasperated sales planner, but instead automatically generated using machine learning and the power of your customer data to produce a data-driven list of scored leads.

No more timewasters, no more time wasted; just your sales team focusing on developing the opportunities that will grow revenue. The right messages can be tailored to hit the right people, and no resource is misallocated.

Lead scoring allows your business to bypass the ‘lucky dip’ of random lead targeting, instead illuminating the darkness, highlighting the diamonds amongst all the rubbish.



Fospha’s Lead Scoring solution


At Fospha, we understand these challenges. That’s why we’ve developed a comprehensive, data-driven lead scoring solution that allows you to avoid these pitfalls and supercharge your sales process.

Before a lead is even generated, we know a lot about the individual behind the screen. How often do they visit your website? Where are they visiting from? Do they travel a lot? What devices do they typically use?  Where are they based? Using advanced Machine Learning techniques, we can use this information and much more to predict and rank who are the best leads, and when is the best time to contact them. We are able to provide your sales team with a daily update, ranking your leads from most likely to convert to least likely.










About Fospha

Fospha provides its clients with an accessible, centralised, and actionable data platform. Our solution can seamlessly integrate disparate performance data siloes and present clients with a comprehensive – and most importantly – accurate picture of their marketing performance. By combining MTA with an extensive list of different datasets, Fospha provides a single interface where clients can understand how buyers are interacting with their brand, understand where they’re getting the best return on investment, and optimise their marketing strategy accordingly.


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