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Performance Max and Google Search Playbook

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance

:chart_with_upwards_trend: Scale Faster, Spend Smarter – Discover the optimal budget split for Performance Max and Google Search to drive maximum ROAS.

:dart: Convert More Customers, More Efficiently – Learn winning creative strategies that make every ad dollar count.

:rocket: Real Blueprints from Industry Leaders – See how brands like Samsonite, and END. Clothing are turning insights into growth.

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Why This Playbook Matters

Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. This playbook gives you the data-backed strategies to break free from Last Click limitations and unlock huge opportunity.

 

With Strategies From:

Last Click undervalues many channels, with Snapchat, Pinterest, TikTok, and YouTube worst effected (15)

 

"My team love Fospha's reports - they're a really valuable data point when considering our cross-channel strategy." 

Chris Schlappich, Performance Marketing Manager, Wayfair

💡 Get The Answers You Need:

How to allocate your ad spend for maximum ROI

 

Industry benchmarks on the ideal Share of Wallet for your channels.

 How to scale Google PMax & Search with confidence

 

Predictive forecasting to uncover untapped growth opportunities.

What’s driving success for top brands

Actionable insights from top-performing eCommerce leaders.

:mag: Backed by Data: 

Analyzed from tens of billions of dollars in revenue from leading eCommerce brands across North America, UK & EMEA.

What are you waiting for?

Google Report