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Performance Max and Google Search Playbook

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance

:chart_with_upwards_trend: Scale Faster, Spend Smarter – Discover the optimal budget split for Performance Max and Google Search to drive maximum ROAS.

:dart: Convert More Customers, More Efficiently – Learn winning creative strategies that make every ad dollar count.

:rocket: Real Blueprints from Industry Leaders – See how brands like Samsonite, and END. Clothing are turning insights into growth.

Why This Playbook Matters

Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. This playbook gives you the data-backed strategies to break free from Last Click limitations and unlock huge opportunity.

 

With Strategies From:

Last Click undervalues many channels, with Snapchat, Pinterest, TikTok, and YouTube worst effected (15)

 

"My team love Fospha's reports - they're a really valuable data point when considering our cross-channel strategy." 

Chris Schlappich, Performance Marketing Manager, Wayfair

💡 Get The Answers You Need:

How to allocate your ad spend for maximum ROI

 

Industry benchmarks on the ideal Share of Wallet for your channels.

 How to scale Google PMax & Search with confidence

 

Predictive forecasting to uncover untapped growth opportunities.

What’s driving success for top brands

Actionable insights from top-performing eCommerce leaders.

:mag: Backed by Data: 

Analyzed from tens of billions of dollars in revenue from leading eCommerce brands across North America, UK & EMEA.

What are you waiting for?

Google Report