Measurement rooted in science
Unlike ‘multi-touch models’ such as positional or linear, our advanced statistical models compute the fractional value of each touch by analysing all of your customer journey paths at individual level – at scale.
Customer Data Platform
Fospha is the first multi-touch attribution application which has been built with a mature customer data platform at its heart. We have been powering the enterprise data-layers of the biggest organisations for over 18 years.
Fospha’s data engineering technology removes the biggest obstacle to effective marketing measurement – poor data quality – to democratise effective application of marketing science to transform performance for small and medium sized business, as well as enterprise.