Attribution and MMM evolved for full-funnel measurement and forecasting.

Fospha restores the visibility lost due to data changes resulting from industry shifts such as iOS14, whilst complying with privacy regulation globally. With the granularity of attribution and the predictive power of MMM, our measurement offers full-funnel measurement and forecasting.

 

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The Measurement Struggle is Real

The post iOS 14 privacy landscape ​has led to signal loss in customer journeys​

 

An explosion of new marketing & eCommerce channels ​means it’s more complex to measure than ever

Existing measurement solutions are often too slow, expensive, inadequate, or bias toward the bottom-of-funnel​

THE RESULT?

Brands fail due to unsustainable CAC​

Fospha Fixes This

ML attribution & Daily MMM, in a single algorithm​

MTA is broken.

Fospha’s measurement algorithm unifies ML-based attribution with a Daily MMM, enriched with 10 years of measurement logic developed in partnership with hundreds of brands.

The result?

You get the granularity of attribution, with the predictive power of MMM.

 

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Full-funnel forecasting​

Stop guessing and start growing.

Fospha's Spend Strategist empowers brands with predictive marketing spend forecasting, revealing optimal budget allocation for maximum returns.

See predicted revenue at different spend levels, factor in sales periods and risk scenarios, and gain actionable insights powered by AI.

Case Study Graphs (77)

Built to global privacy standards

Fospha's evolved measurement approach restores the visibility lost due to data changes resulting from the GDPR/CCPA & iOS14 whilst complying with privacy regulation globally.

 

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Tools for your whole team.​

From boardroom strategy to ad-level optimization, Fospha empowers your entire team with the data granularity and tools they need to succeed.

Workflow and data tools meet you where you are with the numbers you need, when you need them. 

 

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  • "Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."

    Garrett Mullinex
    Garrett Mullenix Growth Marketing Manager, MUD\WTR
    GET STARTED

  • "Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we have the confidence to make faster decisions, push budgets further, and get better results."

    Olly Hudson CMO, The Essence Vault
    GET STARTED

  • "We've been able to scale TikTok confidently since using the platform, and have decreased our CPA by gaining deeper insights into high-performing campaigns and creatives."

    Morgan Decker
    Morgan Decker DTC Marketing Leader, Andie Swim
    READ THE POST

  • "Great research from Fospha on the best growth strategies for ecommerce brands."

    Simon Toms
    Simon Toms Marketing Science Partner at Meta
    READ THE POST

  • "Fospha enables eCommerce brands to better understand the impact of paid social in driving eCommerce sales in a world where most existing 3P Analytics tools can only measure in-session last click sales."

    Fintan Gillespie
    Fintan Gillespie Director, US Revenue Partnerships at Snap Inc.
    READ THE POST

  • "Fospha is having a huge impact on retailers that want to diversify their media investment and showcase the value of social channels (incl. Snapchat), particularly with businesses focused on last click attribution."

    Ruth Arber
    Ruth Arber Head of Fashion, Retail & Travel Verticals at Snap Inc.
    READ THE POST

  • "I find attribution systems like Fospha which go down to the campaign level to be critical."

    Gareth Jones
    Gareth Jones Growth Marketing & AI Consultant
    READ THE POST

  • "Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."

    Luke Jonas
    Luke Jonas Co-Founder Nest
    READ THE POST
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