Online
Thursday 24th April, 11:00 AM - 11:45 AM (PT) / 2:00 PM - 2:45 PM (ET)
Harnessing The Halo Effect: Understand and Maximize TikTok's Impact on Amazon Sales
Marketers have long suspected that paid channels like TikTok drive Amazon sales—but without unified performance data, they couldn’t measure or quantify the halo effect. That means missed opportunities to spend smarter and grow faster. Now, for the first time, they can measure and optimize towards Unified ROAS — quantifying each channel’s halo effect on Amazon and beyond.
In this webinar, you'll learn how to:
- Increase Profitability: Measure TikTok’s influence on Amazon sales and optimize your budget accordingly.
- Lower Acquisition Costs: See how TikTok can drive more efficient customer acquisition across channels.
Win Big on Prime Day: Use data-driven strategies to maximize revenue on Prime Day 2025 and beyond.
About the webinar
With experts from TikTok and Fospha you’ll discover:
- How much revenue TikTok ads actually drive on Amazon.
- Why traditional ROAS doesn’t tell the full story.
- What is Unified ROAS and why it is a game-changer for brands selling on Amazon.
- How to turn TikTok’s halo effect into a scalable growth strategy.
Who should attend?
- Brands selling on Amazon & DTC.
- Marketers looking to optimize cross-channel performance.
- Teams preparing for Prime Day 2025.