What's Inside:
The Amazon measurement challenge
Learn how Amazon's 'walled garden' data keeps marketers from seeing the full impact of their ad spend.
What is the halo effect?
Discover how DTC ads impact Amazon sales for brands operating across multiple sales channels.
Which marketing channels have the strongest halo effect?
Find out which DTC ad channels have the biggest impact on Amazon sales.
What is uROAS?
Learn why unified ROAS is a game-changing metric for brands selling across multiple sales channels.
Your Competitive Edge Starts Here
👀 Stay up to date with cutting-edge research: Read Fospha's newest findings on the halo effect.
📊 Dive into the data: Learn which channels have the strongest halo effect on Amazon sales.
🚀 Replicate success: Discover how Nécessaire implemented omni-channel measurement for Prime Day success.
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"My team love Fospha's reports - they're a really valuable data point when considering our cross-channel strategy."
Chris Schlappich, Performance Marketing Manager, Wayfair
