– 94% of advertising spend growth to happen online between 2017 and 2020
– 70% of CEOs expect CMOs to lead top-line revenue growth
– 46% of marketers regard difficulty measuring ROI in digital as their number 1 challenge
– 76% of marketers surveyed by Adobe claimed that marketing had changed more in the last two years than it had in all the decade since the birth of television”
Today, customer journeys are complicated and siloed teams manage different, isolated parts. CMOs need the very best data and analytics support to join up these data points to understand the full picture.
You don’t have to compare results from different datasets any longer
We give CMOs an unfair advantage. With Fospha tools they can make better decisions on where to invest.