Without a product like Fospha, there is no way to see the full picture on your marketing performance. In our search for a solution, we couldn't find a measurement platform that really understood our business and specialised in Direct to Consumer. We didn’t think there was anything untoward in our mix, but Fospha used data to open the black box for us and in the end we recovered $2m.
Our customer is a US luxury Direct to Consumer retailer. With a strong focus on marketing through Paid Social and Display, they asked Fospha to help them uncap these channels and understand and reverse their diminishing marketing return on investment.
Luxury DTC brand saved $2m when Fospha uncovered ad fraud
Truly understand channel performance and remove unseen barriers to growth
Redistribute spend to increase overall marketing ROI and boost profitability
Understanding Channel Performance
Fospha set up customer journey tracking and stitched cross-channel journeys to the customer’s website
We ingested cost data for core channels including Facebook, Display and Google Ads
We then joined this to Shopify revenue data to show end-to-end journey data
With all the data in one place, we outputted it to Fospha dashboards for easy consumption
INSIGHTS & RESULTS
Fospha found that
A video display partner was using cookie stuffing to falsify traffic and sales, claiming credit for conversions that it had played no part in.
This meant 17% of total ad spend that year had been spent on a provider driving traffic that had never led to a legitimate conversion.
Supported the customer as a key witness in a successful lawsuit against their supplier.
Customer claimed back $2m in damages and invested heavily in Facebook.
Customer recovered $2m after Fospha uncovered
ad fraud from one of their key partners
Other success stories
Fospha helped a Facebook-first Direct to Consumer brand bring down the cost of acquiring their customers by 12% while growing revenue.Read more → MTA
With time to value essential, Fospha onboarded SPOKE's online and offline channels in less than a month to deliver data-driven marketing insights.Read more → MTA
Fospha data gave Roman Originals the data they needed to save 25% of their affiliate marketing spend with no impact on revenue.Read more → MTA
Fospha's Marketing Mix Modelling recommendations identified growth opportunities worth up to +76% in leadsRead more → MMM
No1 were able to reduce YoY affiliate marketing spend by 27% by cutting back investment into voucher code sites.Read more → MTA
Liberis drove an £88,000 increase in annual revenue by eliminating zero performance keywords and reallocating budget to the best performing.Read more → MTA
AVADO were able to save £200,000 in AdWord spend implementing a data-driven Multi-Touch Attribution model.Read more → MTA