We are currently saving approximately 500 days effort per year within my team. This will only grow this year though as we branch out into more areas e.g. market and competitor data - and as we increase general use and expand our output within the department.
United Kingdom insurance company listed on the London Stock Exchange and a constituent of the FTSE 100 Index.
Direct Line Group took control of their data and saved 500 days of analyst time
Consolidate fragmented datasets across the business.
Improve understanding of customers’ digital journeys to conversion.
Identify wasted spend & improve data efficiency to gain actionable insights.
Understanding Channel Performance
Fospha processed Adobe digital data daily and overlaid it with additional data sources (call center, webchat, surveys).
This new data was then integrated with Direct Line Group’s existing siloed data using their Customer Data Platform (CDP), to give them visibility across the entire customer journey.
These consolidated data streams were integrated into Direct Line Group’s visualization program, which is now refreshed daily with these new datasets and insights.
INSIGHTS & RESULTS
Fospha found that
A singular detailed view of their customers’ digital journeys also allowed DLG to identify the biggest ‘drop out’ areas in their online marketing and to highlight the economic affect these have on both conversion rate and revenue.
These granular insights allow them to not only understand where customers are dropping out of their journey, but also why.
Direct Line Group are now able to
understand the economics
of their customer journey
Fospha’s solutions saved
approximately 500 days
of analyst time per year
Other success stories
E-commerce brand increased saved over 25% of their affiliate marketing spend using Multi-Touch AttributionRead more → MTA
Fospha Marketing identified opportunities worth up to 81% increase in salesRead more → MMM
Fospha's Marketing Mix Modelling recommendations identified growth opportunities worth up to +76% in leadsRead more → MMM
No1 were able to reduce YoY affiliate marketing spend by 27% by cutting back investment into voucher code sites.Read more → MTA
Liberis drove an £88,000 increase in annual revenue by eliminating zero performance keywords and reallocating budget to the best performing.Read more → MTA
AVADO were able to save £200,000 in AdWord spend implementing a data-driven Multi-Touch Attribution model.Read more → MTA