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END.

Optimizing PMAX and Paid Search for efficient revenue growth

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2
X

scaled PMAX and Paid Search budget

84
%

higher blended revenue YoY

END., a high-end streetwear retailer, relied on Performance Max and Paid Search for traffic andrevenue but struggled to measure their individual and combined impact.

END. needed:

  • Fospha-icon Executive buy-in: Prove the value of their Google Ads to justify increased investment.
  • Fospha-icon Smarter budget allocation: Optimize spend across Google Ads, Paid Social, and Affiliates.
  • Fospha-icon Holistic measurement: Understand cross-channel interactions and brand-building vs. direct-response efforts.

The Fospha Solution:

END adopted Fospha for full-funnel measurement and gained:

  • Fospha-icon Granular insights – Clear attribution of PMAX and Paid Search performance.
  • Fospha-icon Optimized spend – Reallocated budget to high-performing campaigns, markets, and channels.
  • Fospha-icon Automated reporting – Reduced manual effort, enabling a more strategic focus.

Results:

  • Fospha-icon Proven Google Ads ROI - On average, Last Click attribution undervalues PMAX by 33%, and Paid Search by 59%. With Fospha, END. could finally validate PMAX's high ROAS and Paid Search's role in brand discovery. 
  • Fospha-icon Scaled investment - END then more than 2X'd PMAX and Paid Search spend in 2024, with this change contributing to a huge 84% uplift in blended revenue YoY.
  • Fospha-icon Operational efficiency - Freed up time for strategy and market expansion.
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"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."

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Jamie Degiorgio,

Head of Performance Marketing

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