Andie Swim Logo

How Andie Swim is Making Waves with TikTok Ads 

Read how Andie Swim relaunched TikTok ads and grew channel revenue by 5X in just 2 months.  ​

Andie Swim, a US luxury swimwear brand, has been setting the standard for quality and timeless style since 2017. However, as Andie Swim continued to scale, they struggled with the limitations of Google Analytics’ last-click attribution model. 

In May 2024, Andie Swim joined Fospha to gain complete full-funnel visibility of their marketing efforts and immediately began to make optimizations to their channel mix. Less than 2 months later, the results are already impressive. 

Andie Swim’s journey with Fospha so far highlights the huge potential of impressions-based channels like TikTok for scaling brands. 

Andie Swim

Image Credit: Andie Swim

Andie Swim onboarding timeline

While installing marketing measurement technology has a reputation of being slow and painful, Fospha has a track record of delivering rapid time to value.

Andie Swim went live in just 21 days, with 12 months of historical data remodeled in the platform from day one of go-live. This allowed the marketing team to start making impactful decisions about their spending from the get-go.  

How Fospha Revealed the Hidden Impact of Andie Swim’s Paid Social ​

The team at Andie Swim suspected that their Paid Social channels drove far more value than Google Analytics reported. However, without the data to support this, they struggled to justify initiatives in impressions-based channels and had stopped spending in TikTok altogether. 

By combining the strengths of clicks, impressions, and third-party data, Fospha’s dashboards finally validated what the team suspected about the impact of their Paid Social. For H2 2023, Google Analytics had underreported conversions from Paid Social channels by 66%.  

When looking specifically at TikTok, the data was even more striking. For Q3 2023, before TikTok ads were paused, Google Analytics underreported TikTok conversions by 10X compared to Fospha’s data. This revealed that there had been significantly more value in TikTok than the marketing team was previously able to prove, reinforcing their decision to resume advertising on TikTok. When they did, the results exceeded expectations. 

Andie Swim TikTok Attribution
Fospha_Illustrations_RGB_detective

"We've known TikTok is working but it's so hard to prove. This is the data I've needed to back up what I've always known."

Morgan Decker, Director of Marketing 

Fospha_Illustrations_RGB_rocket-planets

Scaling TikTok for Rapid Growth​

After resuming TikTok ads in mid-May, Andie Swim rapidly scaled channel spend from just 5% of Paid Social spending to 13% two months later. In the same period, weekly channel revenue increased by more than 5X, delivering the highest ROAS across Paid Social channels in June.  

Case Study Graphs (17)

Unlike Google Analytics or ad platfroms, Fospha’s attribution modelling has the unique ability to segment conversions into new and returning customers, so brands can easily identify the best channels for growth versus retention.

In the two months after relaunching TikTok ads, Fospha’s data showed that, on average, 65% of conversions from TikTok were new customers, demonstrating the channel’s effectiveness in expanding Andie Swim’s customer base and driving brand growth. 

Not only did Andie Swim’s TikTok ads reach a high proportion of new customers, they also did so with impressive efficiency. Although there was a small initial spike, by June the CPA was 25% lower than the cross-channel average and the lowest of any Paid Social channel. 

Before Fospha, Andie Swim’s marketing team sensed there was value in TikTok but couldn’t substantiate this with last-click attribution data. Even at this early stage, Andie Swim has already seen incredible growth from reintroducing TikTok advertising with the support of Fospha’s full-funnel attribution. In just two months, these campaigns have driven revenue and customer acquisition with remarkable efficiency.  

We can’t wait to see what Andie Swim achieves next! 

miami-mirage-vis-nav

Image Credit: Andie Swim

CASE STUDIES

Related case studies 

Want more? Subscribe to our newsletter!
Woman-computer-1