10X BETTER MEASUREMENT IN 2 WEEKS

Pixel-based measurement is broken. Fospha measures all clicks and impressions, so you know where to invest for profitable growth.

We’re ridiculously easy to work with. It takes 10 minutes to set up, our AI-powered analytics deliver rapid insights without any need for coding.

BOOK A DEMO
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Our mission is to give marketers back the confidence they lost after iOS14 to invest in channels they can achieve profitable growth.

60% of ecommerce sales are attributed to the wrong marketing activity.

Not fixing this costs brands up to half of their potential growth.

Fospha solves this with 10X better measurement in 2 weeks.

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Just a few of our awards...

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The Problem for marketers

  • For 10 years, measurement was simple - until a perfect storm of privacy changes killed it. Now all tools are using pixel-based models, which only credit bottom-of-funnel marketing.
  • These tools attribute 60% of sales to the wrong channel.
  • Upper-funnel channels are the worst affected, with 74% of Paid Social sales missed by click-based measurement.
  • As a result, brands are missing out on a huge amount of profitable growth.
  • If brands don’t invest in these opportunities, they will eventually die.

The solution

Fospha is a new type of marketing measurement.

Using machine learning to combine multi-touch attribution and marketing mix modelling in one view, our platform gives clear, actionable insights on where to spend to maximize your growth. With just 10 minutes to get started, our cutting-edge approach shows you the impact of all clicks and impressions, restoring visibility you lost with iOS14 and future-proofing you against further privacy changes.

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Who we are

Fast: We onboard clients in 2 weeks with 365 days of historic data modelled. 

10x faster than everyone else in the market. 

Full-funnel: Full-funnel clicks and impressions measurement, so that brands can prove the contribution of every platform. 

Obsessed with helping clients spend with confidence: Brands need to know where they have headroom to spend profitably. Fospha measure the curve of returns for every channel strategy & objective, so you can increase spend with confidence 

Independent and Privacy-Safe: Genuinely privacy-first measurement , future proofed, and it means we have the same measurement across all digital media – no reliance on privileged access to data . 

Who we are

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Fast

We onboard clients in 2 weeks with 365 days of historic data modelled. 10x faster than everyone else in the market. 

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Full-funnel

Full-funnel clicks and impressions measurement, so that brands can prove the contribution of every platform. 

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Obsessed with helping clients spend with confidence

Brands need to know where they have headroom to spend profitably. Fospha measure the curve of returns for every channel strategy & objective, so you can increase spend with confidence

insurance

Independent and privacy safe

Genuinely privacy-first measurement , future proofed, and it means we have the same measurement across all digital media – no reliance on privileged access to data . 

1

2014

Founded by Blenheim Chalcot to tackle marketing’s biggest problems through data science

2

2016

Acquired iJento (founded 2000), a leading web analytics platform

3

2018

Launched first attribution product 

4

2022

Launched Fospha Pro, our full-funnel MTA, MMM + Predictive Planning Product 

5

2023

100+ customers, $1bn spend under management, 5 continents 

Europe

London

Scale Space, 58 Wood Lane,
London, W12 7RZ

North America

New York

261 Madison Ave, 9th Floor,
New York, NY 10016

Austin

823 Congress Ave, STE 300,
Austin, TX 78701

South Africa 

Cape Town

80 Strand Street, Cape Town,Western Cape, 8001

India

Mumbai

Fulcrum Hiranandani Business Park, Sahar Airport Road,Andheri (East), Mumbai, 400099

Book a demo now:
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